Visible and Transparent Design

October 16, 2010. Erica Eden takes the floor at AIGA’s Gain Conference.

AIGA Gain Conference is the premiere event for business and design leaders and its audience hears from one of the global authorities on design and gender, Erica Eden. As a representative of Smart Design’s Femme Den initiative, she talks about their insights on the gap between assumptions and realities about women and highlight methods for creating products and experiences that women love.

Check out the video here.

Erica joins an intriguing list of speakers, including Paola Antonelli, John Maeda, Su Matthews, J Allard, Clint McClain, and David Droga to name a few.