How to Please a Woman in Milan
The Design Management Institute (DMI) is presenting its 13th Design/Management Europe conference in Milan, Italy on April 1-3, 2009. They’ve titled the event Facing/Changing - Changing/Facing REALITIES.
Fresh from her exciting presentation at CES in Las Vegas, Smart Design’s Agnete Enga will engage DMI’s European audiences in a candid discussion about design and gender during her conference session, “How to Please a Woman”. As a founding member of Smart’s internal group The Femme Den, Enga will present their thought-provoking insights on what it takes to appeal to female consumers.
Agnete Enga is a senior industrial designer at Smart Design. Originally from Norway, Agnete brings a unique set of eyes to each design problem. She has guided projects in the areas of consumer electronics, fashion, and kitchen products. Clients she has worked with in the past include OXO, Hewlett-Packard, Microsoft, and Nike. She has won multiple design awards and her work has been published in Time Magazine and Fast Company. Agnete holds a bachelors degree in Industrial Design from Art Center College of Design in Pasadena, and is one of the founding members of the Femme Den.
The Femme Den is an internal movement at Smart Design dedicated to studying gender through design. Their independent research and expertise enables a deeper understanding of psychological differences between men and women, and how this is affecting the way they interact with products. We believe that designing with ideas and methodologies that appeal to women will result in design solutions that are more appealing to everyone. Within the last six months, members of Femme Den have made keynote presentations at the IDSA conference, conducted a workshop at the Design & Emotion conference in Hong Kong, and presented at the Outdoor Retailer Show.
Follow this link for more on the session and the conference.