What’s out there about us and what we’re up to.

Fast Company: How Women Are Leading The Effort To Make Robots More Humane
By bringing their talents to the male-dominated engineering field, women are sparking innovation.

Fast Company: How To Design “Manly” Household Products For The Involved Dad
With more men spending time at home and taking care of kids, everyday products should speak to both sides of the parenting equation.

Fast Company: How A Gadget Can Draw Women While Impressing Men
Good technology doesn’t necessarily have to be overly complicated. Just look at the Flip video camera, whose intuitive UI appealed to  ...

Fast Company: Men And Women Can Love The Same Design For Different Reasons
Transparent design aims to appeal to everyone, but understanding gender differences is still essential to developing a product that resonates  ...

Fast Company: Why Girly Designs Directed At Women Often Backfire
Women don’t always take kindly to being isolated by gender or being told that they’re “different.” There needs to be a rock-solid rationale for  ...

Fast Company: Women Are 85% Of The Consumer Market. But How Do You Reach Them?
“Approach women like you do wild animals, with caution and a soothing voice.” I have to agree. Targeting a female audience requires a delicate,  ...

Fast Company: Introducing Smart Design’s Femme Den Series On Gender And Design
Smart Design’s think tank presents an ongoing discussion of how gender should be included in good design.

Financial Times: Design space - UCB pharmaceuticals
Smart Design’s work with UCB has been featured in the Financial Times’ first ever ’Design space’ column.

Smart Design on CBS Sunday Morning!
Emmy award winning TV news show features Smart Design in their annual Design broadcast on Sunday, May 22.

We Need to Talk: Thinking About Sex at FUSE in Chicago
Agnete Enga and Paulette Bluhm-Sauriol will offer brand relationship advice to audiences at FUSE in Chicago.