The Femme Den has developed five guidelines to help designers connect to women. These guiding principles remind us to keep subtle gender differences in consideration throughout the design process. Learn more in our new position paper "Design & Gender: Thinking About Sex”.

“Today’s women have tremendous clout. In a recent study conducted by Growth Strategies, American women were found to buy or influence 80% of consumer and business goods and services. …Despite cultural shifts products and services are consistently designed without women in mind. And although many companies have recognized the female market to be a significant opportunity, they are failing to connect with this sizeable segment.” 

To read the entire white paper, click here.

To learn more about Smart Design and The Femme Den, click here.