Taking place March 9-10 in Zaragoza, Spain, the Diseña Forum will feature many leading designers and thinkers tackling the subject of design and its place in our social and economic landscapes, including "Doors of Perception" author John Thackara, and representatives from Landor, Bosch, IKEA, Intellegencia Creativa, and Cirque du Soleil.

Women compose half the population and make or influence 80 percent of all purchases. However, their needs are largely ignored by products and services on today’s market. Helping the group understand more about how gender and design intersect, Agnete Enga, co-founder of Femme Den and Senior Industrial Designer at Smart Design, will lead an enlightening discussion on how start addressing women’s unmet needs and how to make the most of this real opportunity in business.

Agnete’s talk:
March 9, 2009
19:15 (7:15pm)

For more on the event:

Diseña Forum
WORLD TRADE CENTER ZARAGOZA
María Zambrano 31, Torre Este, Planta -1. 50.018
Zaragoza, Spain

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Please visit the Professional Convention Management Association’s mangazine, Convene, to read the full article.

Sex & Sensibility... It’s not an obscure Jane Austen novel, but a novel approach to designing for women that’s making the business and design worlds pay attention. 

Agnete Enga, co-founder of Femme Den—a grassroots group at Smart Design whose mission it is to address the unmet needs of women in product design—has been asked to speak about their latest insights on understanding what women want before an audience of high-profile colleagues at the annual DMI Design/Management conference.  Now in it’s 34 year, the conference will take place October 18-20 in Cambridge, MA.

Women compose half the population and make or influence 80 percent of all purchases. However, their needs are largely ignored by products and services on today’s market. Are current design, engineering, and marketing methods inherently female-friendly? It’s a real problem, but also a real opportunity. Females are complex beings—in this talk, Agnete will discuss myths and realities about women, and provide guidelines to uncover their true needs and values.

Join Agnete for her presentation!

Design, Complexity, and Change
DMI Design/Management Annual 34

October 18 - 20, 2009
Marriott Cambridge
Cambridge, MA, USA

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For the Femme Den’s expert design blog, click here.

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For the full story, click here.

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